VISUAL PORTFOLIO

University of Montevallo Mass Communication program examples: 

Bachelor of Science, Mass Communication (Magna Cum Laude) University of Montevallo

  • 2016 Mass Communication program Student of the Year 

  • 2016 Mass Communication Video of the Year 

  • 2016 National Broadcast Society finalist in 2 categories: Short Commercial and Comedy

2014 Short Commercial NBS Submission
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio
- Submitted to NBS

2014 Ashton Huffstetler and Robby Wise BFA Exhibit Promotional Video
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

2014 Comedy NBS Submission
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio
- Submitted to NBS

2014 Falcon Scholars Highlight Video
Kaley Martin:
- Coordinated with Falcon Scholar program coordinator
- Produced and edited entire piece
- Professionally mixed audio

2013-2014 University of Montevallo Eugene B. Sledge Memorial Piece
Kaley Martin:
- Coordinated with University Relations and President’s Office
- Produced and edited entire piece
- Professionally mixed audio

Texas Tech University research examples:

Master of Strategic Communication and Innovation 

Texas Tech University, GPA: 4.0, Expected Graduation December 2019 

Martin, K. (2018). Strategic communication plan for non-traditional student campaign 2019. Montevallo, AL: University of Montevallo. 

Executed research on university and student communication in higher education and analyzed 3 years of non-traditional/transfer student data.

Martin, K. (2019). Spring 2019 student content and engagement social media study. Montevallo, AL: University of Montevallo. 

Executed research on higher education social media use, conducted content analysis on three year data period, created and implemented student survey to sample of prospective and current students, analyzed results.

Martin, K. (2019). Social media strategy & review for flagship accounts 2019-2020. Montevallo, AL: University of Montevallo. 

Executed research on higher education social media use, conducted content analysis on three year data period (2018-2019 linked for viewing), analyzed results from student social media study, created a year-long content plan, currently executing.

 

Professional experience examples: 

2015-Present 

Videographer/Photographer, Kaley Martin Co., LLC.  

Willow 31 Boutique Promotional Video
(Corporate Work)
Kaley Martin:
- Planned various shoots and locations
- Coordinated with Willow 31 on talent
- Produced and edited entire piece
- Professionally mixed audio

Wedding Film Example
Kaley Martin:
- Produced and edited entire piece
- Professionally mixed audio

Foster FastPitch Promotional Video
(Corporate Work)
Kaley Martin:
- Planned various shoots and locations
- Coordinated with talent and Foster FastPitch
- Produced and edited entire piece
- Professionally mixed audio

Bohemian Wisteria Way Styled Shoot
(Featured on SouthernBride.com)
Kaley Martin:
- Planned video component with Wisteria Way Designs
- Produced and edited entire piece
- Professionally mixed audio
- Submitted to Southern Bride for feature

2016 (May-Aug) 

Team Leader and Audio/Visual Technician, Lifeway Christian Resources

San Francisco/Bay Area Project Example
(P2 Missions component)
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

San Francisco/Bay Area Project Example
(WorldChangers component)
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

 2016-2018 

Transfer/Admissions Counselor, University of Montevallo 

University of Montevallo Spring Break Administration Video
(featured on local news station, viral social media)
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent with University Relations
- Produced and edited entire piece
- Professionally mixed audio

Set of 4 videos to help prospective freshman setup their enrollment accounts.
Kaley Martin:
- Planned content and wrote scripts
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

Promotional film created in 2016 to promote new vertical teamwork between Montevallo schools.
Kaley Martin:
- Planned various shoots and locations
- Coordinated with College of Education for talent
- Produced and edited piece
- Professionally mixed audio

2018-Present 

Multimedia Content Specialist, University of Montevallo 

University flagship accounts managed by Kaley Martin (content creation, strategic planning, data analysis):

Promotional video for the Coordinated Dietetics concentration within the Exercise and Nutrition Science major.
Kaley Martin:
- Planned various shoots and locations
- Visualized and created food design
- Coordinated with program administration for talent
- Produced and edited entire piece
- Professionally mixed audio

Promotional Recruitment video for TRIO Upward Bound program at the University of Montevallo.
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

Promotional video for 100 anniversary year of University of Montevallo homecoming tradition.
Kaley Martin:
- Planned various shoots and locations
- Coordinated talent
- Produced and edited entire piece
- Professionally mixed audio

RESEARCH & PRESENTATIONS 

Martin, K. (2019). Social media influencers: the key to successful diffusion of innovation to prospective customer bases. In-progress thesis research. Texas Tech University, Lubbock, TX. (In progress)

Martin, K. (2019). Approaches for organizational communication: how to reach internal audiences of multiple generations through the use of new communication technologies. Unpublished manuscript. Texas Tech University, Lubbock, TX. 

Executed research on communication between multiple generations and how technology affects the already-existing communication gap.

Martin, K. (2019). Mind (charity) case study. Unpublished manuscript. Texas Tech University, Lubbock, TX. 

Executed research on Mind (charity) and conducted a literature review on previous campaigns and initiatives.

Martin, K. (2018). "The Wand doesn’t make the wizard”: a study of gender stereotypes and entertainment/enjoyment effects in the Harry Potter franchise. Unpublished manuscript. Texas Tech University, Lubbock, TX. 

Executed research on gender stereotyping in young adult novels and the Harry Potter franchise based on past literature, reviewed literature on entertainment/enjoyment effects and analyzed results.

Martin, K. (2018). Let's get digital: how to successfully partner recruitment initiatives with social media for trackable results. Presentation at the meeting of Alabama Association of Collegiate Registrars and Admissions Officers, Mobile, AL. 

Hosted a presentation at the 2018 ALACRAO conference educating statewide Admissions teams on how to strategically use social media to move prospective students through the admissions process and review trackable results.

Martin, K. (2019). Get connectED: how to strategically use social media techniques and data to engage with students, alumni and parents. Presentation at the meeting of faculty and staff at the University of Montevallo, Montevallo, AL. 

Hosted a presentation on the University of Montevallo campus to faculty and staff on how to utilize social media to communicate to campus, also reviewed accessibility standards for social media use.

Martin, K. (2019). Social media 101: how to have success professional and personally online as a student. Presentation at the meeting of 2019-2020 resident assistants at the University of Montevallo, Montevallo, AL. 

Hosted a presentation on the University of Montevallo campus to Resident Assistants and student Housing and Residence Life staff on how to utilize social media to communicate to campus and present a professional personal brand online, also reviewed accessibility standards for social media use.