University of Montevallo Mass Communication program examples:
Bachelor of Science, Mass Communication (Magna Cum Laude) University of Montevallo
2016 Mass Communication program Student of the Year
2016 Mass Communication Video of the Year
2016 National Broadcast Society finalist in 2 categories: Short Commercial and Comedy
Texas Tech University research examples:
Master of Strategic Communication and Innovation
Texas Tech University, GPA: 4.0, Expected Graduation December 2019
Executed research on university and student communication in higher education and analyzed 3 years of non-traditional/transfer student data.
Executed research on higher education social media use, conducted content analysis on three year data period, created and implemented student survey to sample of prospective and current students, analyzed results.
Executed research on higher education social media use, conducted content analysis on three year data period (2018-2019 linked for viewing), analyzed results from student social media study, created a year-long content plan, currently executing.
Professional experience examples:
Videographer/Photographer, Kaley Martin Co., LLC.
Team Leader and Audio/Visual Technician, Lifeway Christian Resources
Transfer/Admissions Counselor, University of Montevallo
Multimedia Content Specialist, University of Montevallo
University flagship accounts managed by Kaley Martin (content creation, strategic planning, data analysis):
RESEARCH & PRESENTATIONS
Martin, K. (2019). Social media influencers: the key to successful diffusion of innovation to prospective customer bases. In-progress thesis research. Texas Tech University, Lubbock, TX. (In progress)
Martin, K. (2019). Approaches for organizational communication: how to reach internal audiences of multiple generations through the use of new communication technologies. Unpublished manuscript. Texas Tech University, Lubbock, TX.
Executed research on communication between multiple generations and how technology affects the already-existing communication gap.
Executed research on Mind (charity) and conducted a literature review on previous campaigns and initiatives.
Martin, K. (2018). "The Wand doesn’t make the wizard”: a study of gender stereotypes and entertainment/enjoyment effects in the Harry Potter franchise. Unpublished manuscript. Texas Tech University, Lubbock, TX.
Executed research on gender stereotyping in young adult novels and the Harry Potter franchise based on past literature, reviewed literature on entertainment/enjoyment effects and analyzed results.
Martin, K. (2018). Let's get digital: how to successfully partner recruitment initiatives with social media for trackable results. Presentation at the meeting of Alabama Association of Collegiate Registrars and Admissions Officers, Mobile, AL.
Hosted a presentation at the 2018 ALACRAO conference educating statewide Admissions teams on how to strategically use social media to move prospective students through the admissions process and review trackable results.
Martin, K. (2019). Get connectED: how to strategically use social media techniques and data to engage with students, alumni and parents. Presentation at the meeting of faculty and staff at the University of Montevallo, Montevallo, AL.
Hosted a presentation on the University of Montevallo campus to faculty and staff on how to utilize social media to communicate to campus, also reviewed accessibility standards for social media use.
Martin, K. (2019). Social media 101: how to have success professional and personally online as a student. Presentation at the meeting of 2019-2020 resident assistants at the University of Montevallo, Montevallo, AL.
Hosted a presentation on the University of Montevallo campus to Resident Assistants and student Housing and Residence Life staff on how to utilize social media to communicate to campus and present a professional personal brand online, also reviewed accessibility standards for social media use.